Category: Academics and Marketing
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Bigotry In Marketing Academic Research
People often think academics are progressive or “woke”. Don’t worry though, we have plenty of bigotry in marketing academic research too. Today I’ll look at a 2021 article on the religious affiliations of CEOs and the impact of their religion on advertising decisions and, through this, firm financial performance. If you are thinking I hope…
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Do Computers Distract Us? Of Course They Do
One of the challenges with university teaching in the 21st century is that the students all have laptops and phones. Laptops, especially, can be invaluable tools for study. Yet, they can also be major distractions. Try and have a discussion when students have their laptops up. It often is pretty disheartening. Occasionally students will tell…
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Academics Can Be Biased Too
Academics are human beings. Pick a human flaw and they have it. Of course, human beings are better at seeing the flaws in arguments that they don’t approve of than those they nod along to. This holds for academics. After all academics can be biased too. Allen Mendenhall and Daniel Stutter, two senior scholars one…
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A Challenge With Managerial Articles
I’m a big fan of accessible research. People, rightly, get put off by a piece of work where the footnotes are longer than the main text. It is horrible to have your ability to concentrate on the ‘story’ that the researcher is trying to convey being constantly interrupted by intrusive footnotes. (The worst is when…
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Win-Wins Are Good For Stakeholders
A theme I see in some writing about sustainable business is that we need to get beyond win-wins. Although I get the point — business cases won’t deliver everything — I worry that this isn’t the right message. Win-wins are good for stakeholders, and we haven’t found all the win-wins yet. As such, I’m not…
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Understanding How We React To Evidence
We often like to see ourselves as objective observers of reality. This isn’t really how we see the world, nor is it how we describe the world to others. Alex Edmans has a book that helps us in understanding how we react to evidence. Evidence For The Benefits/Challenges Of Sustainable Business Alex Edmans is best…
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Academics Must Do Good Work To Be Relevant
Sustainability reporting is a major, and contentious, topic. I wholeheartedly encourage academics to engage in topics like this — they matter. In theory, such engagement makes academic work extremely relevant. Consultants produce reports but sometimes these are over-optimistic, biased, or just plain wrong. This means academics can have an important place in improving the quality…
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Cancel Culture And Being Better
If you liked Greg Lukianoff and Jonathan Haidt’s The Coddling of the American Mind you will like Lukianoff’s new book (with Rikki Schlott this time) The Cancelling of the American Mind. I can say this with confidence, as it is a bit of a re-tread. To quote, the 90s English band Pulp, it’s “Like the…
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Managing Across Business Disciplines
One of the big challenges of running an organization is managing across business disciplines. That is one of the many insights shared in Stephen Diorio and Chris Hummel’s book Revenue Operations. Managing Across Business Disciplines The book I wrote with Shane (Xin) Wang — The Customer Asset — looked at the problem of customer valuation.…
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Empirical Laws
Byron Sharp is a pugnacious writer. He outlines what he describes as the empirical laws of marketing. This allows him to talk about those who give bad advice. Basically, this is anyone who gives a recommendation that does not follow the empirical laws he describes. I appreciate the forthrightness. Too many academics aren’t willing to…
