Category: Political Marketing
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Beware Binary Thinking About Politics
A group of scholars have tackled what is a significant problem in much of the research in the field of marketing. They note that the previously published research predominately sees political ideology in binary terms. There is a Conservative (or Republican) bucket and a Liberal (or Democratic) bucket. This causes problems. Their message is simple,…
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Hopeful News About People’s Perceptions
The news can be pretty awful between, wars, natural disasters, and government actions. At times like this it can be useful to take a step back and look at the big picture. There is hopefully news about people’s perceptions. This isn’t just a story of how much progress the world has made in the last…
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Can Political Advocacy Be Profitable?
You often see people saying things such as ‘can’t they just stick to business?’ You even see claims that business will be more successful if they just cut out the politics. But is this correct? Can political advocacy be profitable? Corporate Political Advocacy And Negativity Bias Corporate Political Advocacy (CPA) is when a firm takes…
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Criticizing Your Own Side
Political books can be a bit predictable. The challenge is often that right-wing people criticize the left-wing or left-wing people criticize the right-wing. This means you know where it is going before the book even starts. Depending upon your views, some comments might resonate more with you than others but the comments aren’t at all…
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Woke As A Magical Term
It is (nearly) always useful to read books that you don’t expect to agree with. Woke Inc. by Vivek Ramaswamy is one of those. (Plus buying it means Amazon is now sending me lots of different recommendations for books by Ron DeSantis etc… which is a fun change). Ramaswamy is running in the Republican primary…
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Do People Vote With Their Wallets?
One of the classic problems in understanding voter behavior is whether people vote with their wallets. Bascially, do voters make choices that depend heavily upon their own economic self-interest? Like almost any social science question you are never going to get 100% compliance with any idea. One can almost certainly find someone who calculates what…
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Not Aiding An Opposing Group
The fact that we form groups, alliances even, is fundamental human behavior. Working together allows us to achieve things that we couldn’t do independently. Sadly, almost inevitably, being in a group brings conflict with other groups. Much work is done on how we react to group-based conflict. What do we know about whether we are…
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The Perils Of Status
Most people worry about being low status. That makes sense. It really isn’t great to be low status. Academia is so status-obsessed it often makes me laugh. Doctor this, and professor that. I’m just waiting for carpets that non-doctors can’t walk on and we’ll have gone full-on House of Lords. This reminds me of the…
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Understanding Public Opinion: Oldie But Goodie Insights
In this post I look at classic book on understanding public opinion. Edward Bernays’ Crystalling Public Opinion. Some Advice Has Stood The Test Of Time In Helping Understand Public Opinion Firstly, this book clearly has a decent amount of the material that has stood the test of time pretty well. As far as PR precepts…
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QAnon and Political Marketing
Political Marketing aims to be relevant and may sometimes be more successful at this than some academic disciplines. If we want to be relevant it seems like there is a great opportunity to study QAnon and Political Marketing. QAnon And Academic Study If anyone does not know QAnon is a conspiracy theory popular amongst some…
