Category: Management Theory
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Change Brands
Chris Baker has a great book, called Obsolete, which focuses on Change Brands. The book discusses how these innovative small brands can help drive towards a more sustainable society. Change Brands The idea of a change brands is similar to a challenger brand but with added purpose. The change brand is a small player attempting…
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Will Consumers Actually Pay For Sustainability?
There are many ways that sustainable business can be financially successful. One of the first things that comes to mind is that consumers might be willing to pay more for products that are produced in a responsible way. Most consumers would prefer their products not to be made by child labor or to pollute the…
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Mapping Corporate Sustainability Research
How has marketing strategy research focused on sustainability changed over time? This is an important question for researchers that also matters for those who use academic research but aren’t academics themselves. (Often there are not as many of these non-academic users of research as we’d like but one can always hope). To better understand marketing…
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Being Fair To People You Don’t Agree With
Being fair to people you don’t agree with is a really challenging task. After all, from your viewpoint, they are wrong. It can be pretty easy to see the holes in their arguments. Indeed, we can be really great at that. Although we are generally not so talented at taking apart our own arguments. When…
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Conscious Capitalism As Stakeholder Management
John Mackey’s book, Conscious Capitalism (written with Raj Sisodia) gives some interesting stories. It has inspired a movement so that is wonderful. The core idea in the book, mainly that stakeholders matter, is a great message. Next post I’ll explain that some things Mackey says don’t work for me. That said, if it does persuade…
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Lawyers Debating What Corporations Are For
Are you interested in lawyers debating what corporations are for? If so, I have just the historical reference for you. The Harvard Law Review in the early 1930s saw a series of debates about what firms are there to do. This was discussed by Joseph Weiner a generation later in the Columbia Law Review. It…
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Research Shows Not To Believe Claims That Science Shows
A second and final post on Alex Edmans’ May Contain Lies, looks at some advice he gives and highlights some of his useful stories. The key thing the general reader might want to take from the book is that claims such as ‘science shows’ are nonsense. Remember, research shows not to believe claims that science…
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Benefiting Owners And Much More
Ed Freeman is one of the most significant figures in the world of stakeholder business. (I had Ed as a professor when I did my MBA at Darden. This was more than 20 years ago and he was already a well-known figure). A few years ago he joined with a couple of colleagues to write…
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Demonstrating Value From Sponsorships
A major challenge exists in sponsorships. They are typically long-term and don’t lead to immediate sales, so how can a marketer demonstrate value from sponsorships? MASB, the Marketing Accountability Standards Board, tackles this problem in their new book — Sponsorship Accountability. Demonstrating Value From Sponsorships One of the challenges with sponsorship accountability is that there…
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Choosing Between Spending Points And Cash
Our recent paper in Psychology and Marketing looked at whether people prefer to use loyalty points or cash for various types of purchases. How does what the consumers are buying influence them when choosing between spending points and cash? The central questions answered in this research are, “For what, and when, do consumers prefer to…
